Colgate’s Irish Spring brand has launched a website called GetIrishNow.com,in honor of St. Patrick’s Day on March 17.
From what I can tell, the website not only lets you turn yourself Irish but also teaches you how to rock a meeting, ask for a raise or approach a lass Irish-style.
There will also be leprechaun sightings in NYC and free sweepstakes to win a trip to Las Vegas… wait Las Vegas. Not Limerick or Dublin, but Las Vegas?
While predictable, the website was heading down the right path. Americans really love the whole St. Patrick’s Day thing. And we’re definitely not adverse to a little branded blarney fun – especially if it means we can spend a few hours at work turning ourselves Irish...
But for me, the launch fell flat with Vegas trip. If you’re going to go whole hog as it were, fork out a little extra to send the lucky leprechaun to their homeland.
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