Watching the recent Celtics / Hawks game, my friends and I got into a discussion about when Kevin Garnett joined Boston. After much debate, we decided the only way to solve the issue was, of course, to Google it.
Armed with our Blackberries, we raced to see who could find the answer first. My friend, and her quickfire thumbs, discoverd this was KG's first year with Celtics in less than a minute. She also found out a number of other interesting Kevin Garnett facts. For instance, did you know that Garnett is the brother-in-law of music producer Jimmy Jam Harris and is also a cousin to former Los Angeles Lakers player Shammond Williams? Or that he donated $1.2 million to Oprah's Angel Network to help with Hurricane Katrina relief efforts?
Ahh, what did we do before the days of internet search engines? And how great is it that we can do this all with our handheld phones? But we knew it wouldn’t be too long until a major search engine, in this case Google, decided there was a way to capitalize on the mobile internet.
According to PC World, companies that use Google’s AdWords to advertise online now have the option of displaying a banner ad on cell phones instead of simple text. Google includes a text line under each banner identifying it as an advertisement. Clicking on the ad opens a mobile Web page for the advertisement.
The brand-image ads are specially designed to fit on mobile phone screens and are targeted according to the keywords users type into phones to search for information. The mobile image ads are priced on a cost-per-click basis.
While mobile image ads are not particularly innovative, Google has the ability to mainstream technology, and increase both the scale and targeting capabilities of the mobile channel.
So now, it appears, in addition to learning that KG was named Mr. Basketball for the State of Illinois… we will also be able to click, view and purchase a Kevin Garnett authentic jersey for sale on NBA.com!
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